Because we have marketing agency experience
Our people have worked in-house at large agencies, winning work for them for years!
Not many other new business agencies do. They can run new business agencies and send you to as many meetings you want, but I bet their client churn is high. This is because they don’t understand what it is like to work in-house at a marketing agency. Which is obviously where we differ. You only have to do a quick search for our director’s names and you will discover the experience that they have; it is one of the differences between Icebreaker and any other agency out there. We are not a telesales/telemarketing company. Or just a new business agency. We will help you to understand your position in the marketplace and make you grow. We will be part of your team. Because we have that experience.
Outbound vs inbound – what does your BDM do currently?
The problem that an in-house business development manager has is that a lot of time is taken up by attending meetings, preparing pitches, writing proposals and more. Throw in a quarterly newsletter, attending conferences and exhibitions. Therefore, time is diminished that can be spent on the outbound marketing itself. Your BDM will try to spend as much time on the phone but will more than likely only get to spend about 20 – 30% of their time doing that. Added to that, the strategy can be lost in this time – immediately after finishing a proposal, for instance, the BDM may get straight back on the phone and emailing prospects without much preparation or thought. Of course, I am generalising here but it can be a problem and a challenge to keep your BDM on the correct course.
We can give an outsiders point of view
A new business agency should have experience working in-house. We fully understand the sales cycle that you face. We understand the types of meetings that you want to attend. We understand what your strategy should be from the outset. This is what sets us apart.
We can look at your overall strategy and give you our informed opinion. We won’t hold back either – we’ll be proactive in making sure that you are targeting the correct areas with the correct attitude. There will be no blanket emailing or calling. We will tailor down your proposition then get it to the correct people. And unfortunately sometimes this is what can be lost internally at any company. The sense of direction. The correct direction.
We’ll add value to your proposition
Our experience will allow us to be able to add value to your proposition. We speak to prospective clients day in, day out and understand what they are looking for. We understand both sides; agency and client. We’ll merge the two sides into one proposition that will be stronger and enable you to win clients. We will also help with your meeting strategy and give you the knowledge we have learned. Two heads are always better than one.
We want you to win new clients
When you win, we win. That’s because we want to forge long-term relationships that is beneficial to both parties. We want to be a part of your team. We want you to be part of our team. Let’s do this together.
by Graeme Davidson