Filling your pipeline and minimising lead times

Pipeline filling Make sure instead that you are constantly filling your pipeline. Going a step further, I would say that you need to get out and meet as many people as possible who could be potential clients, regardless of where they are in their buying cycle. The reason for this … Read More

Blogging for new business

desktop

What is the value in having a blog? Does anyone read it? Do you ever win any new business through it? We think it does a lot: Gives you a voice Gives the agency a personality Helps position you in the marketplace Educates staff and help with internal communications Provides … Read More

Good or Bad Idea? Calling the Prospect after the Pitch

  Should you call the client after a pitch but before they say yes or no? I’ve talked about this with a few people lately and I’ve had varying views on it. Some have said it’s too pushy where others have been all for it. I don’t mean calling to … Read More

How to Build Sales Prospect Personas, What to Create and Why

Most people nowadays are familiar with the concept of personas. Marketing Director Debs, Brand Manager Brian, HR Manager Meg, HR Director Donald, and so on. Digital & content creation agencies borrowed the concept from software development years ago and they’ve been using them ever since to humanise their website visitors … Read More

Sales Statistics You’ll Want To Read

sales statistics

  We recently came across this excellent post by Zachary Lukasiewicz on quite a few different sales statistics.  Without further ado, here they are: Sales Email Stats Email opens increase after 12 p.m., with the most active period being between 2 p.m. and 5 p.m. (MailChimp) Tuesday emails have the highest open … Read More

Good Salesmanship: How to Make an Impression at a First Meeting

When it comes to pitching your agency to a prospective client, first impressions are everything.The first meeting, and this may seem like a crude comparison, is very much like a first date. You need to present yourself well, show interest and ask the right questions. Just like nobody finds ego … Read More

Why are Agencies so Bad at Content Marketing?

  Everyone has been talking about content marketing for a while now Mark Ritson recently wrote that it is “bollocks”. He doesn’t think content marketing is anything – it’s just marketing.  Fair enough. However, his best point is this: “The problem appears to be content marketers who, in a modern … Read More

Are Cold Face-to-Face Sales Meetings a Waste of Time?

  Things were simple back in the day, before LinkedIn, before email and the Internet. A team of lead generation people to call prospects and field sales people to meet and sell. Everything necessary to grow your client list. Well-trained sales people in those highly skilled areas could deliver great … Read More

Why Should You Work With a New Business Agency?

why work with a new business agency

We Have Experience Our team have worked with all types of companies over the years – helping to shape them into winning machines! We retain clients too as we offer added value. We realised a long time ago that new business isn’t just about picking up the phone on your behalf.  There is … Read More