Marketing movers – October 2014

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Retail John Lewis appoints Sienne Veit as online product director. Dixons Carphone has appointed Ian McGregor as marketing communications director. Costcutter Supermarkets Group has appointed Jenny Wilson as its new Marketing Director. Gap has announced that its CEO Glenn Murphy will be succeeded at the end of the financial year by Art Peck. K3 Retail has appointed Natalie Bruins as … Read More

Tweets of the week (17th October 2014)

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Six ways social media is changing the nature of TV forever | Econsultancy https://t.co/Rtnq0EGum0 via @Econsultancy — Icebreaker BD (@IcebreakerBD) October 14, 2014 Salesforce: B2B marketers need to forget the traditional sales funnel | News | Marketing Week http://t.co/IOihDxNrVc — Icebreaker BD (@IcebreakerBD) October 15, 2014 5 of the best WordPress Plugins – http://t.co/saS1pb7Toq pic.twitter.com/AKCV8Wiqpk — Icebreaker BD (@IcebreakerBD) October … Read More

5 of the best WordPress Plugins

Claudia MarinEducateLeave a Comment

We have always developed our own Icebreaker site on WordPress and have a lot of experience doing this for other companies too.  Even though we are not a web development agency, we have always felt we should know how to code as some of our clients do.  Therefore, we have learned quite a bit over the years and ended up developing … Read More

Tweets of the week (10th October 2014)

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#Mobile Privacy is the Single Biggest Concern for today’s Mobile Consumers http://t.co/m1CZezJt4D — Icebreaker BD (@IcebreakerBD) October 10, 2014 Flash in the pan: Agencies need to embrace HTML5 in a multi-channel world http://t.co/KLjABGSbDW — Icebreaker BD (@IcebreakerBD) October 10, 2014 Send Your Name on NASA’s Voyage to #Mars http://t.co/qiETITiIKl via @mashable — Icebreaker BD (@IcebreakerBD) October 9, 2014 Is digital … Read More

Is digital strategy for blue chips too big a job for a digital agency to win?

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Digital reinvention – Can any digital agency realistically win digital strategy and reinvention new business from blue chips? My view is that in the current market it’s difficult… There are some great examples of brands, such as Starbucks in the US, or Zipcar, who managed years ago to integrate modern digital technology into their entire business – into the product, … Read More

Tweets of the week (3rd October 2014)

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A bloke walking a ferret down the platform at Blackheath. As you do. pic.twitter.com/GcoFFRruGm — Paul Lomax (@PaulLomax) October 2, 2014 Seinfeld on advertising: ‘I love advertising because I love lying’ http://t.co/Y3CGACNusW via @TheDrum — Icebreaker BD (@IcebreakerBD) October 3, 2014 Dadi Awards 2014 winners: @SpreadingJam scoops Grand Prix for Tesco Mobile’s #NoJoke http://t.co/MVDeKMiAIi — Icebreaker BD (@IcebreakerBD) October 2, … Read More

Tweets of the week (26th September 2014)

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78% of online shoppers will turn to Amazon if their preferred brand’s website is poor http://t.co/akiO93cBoa via @TheDrum — Icebreaker BD (@IcebreakerBD) September 22, 2014 UK agencies dominate Grand Clio Awards 2014 | Advertising news | Campaign http://t.co/fjKHfJfEur — Icebreaker BD (@IcebreakerBD) September 22, 2014 Own a massive smartphone or tablet? Buy a thumb extension stylus from Japan! http://t.co/Pm8MAgnRw8 pic.twitter.com/X1Nxd8qQma … Read More

Tweets of the week (12th September 2014)

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Turn your junk mail into beautiful paper artwork using a very simple invention http://t.co/vhThKLz5sh via @LostAtEminor — Icebreaker BD (@IcebreakerBD) September 12, 2014 Why the telephone still rules – http://t.co/pPtfyJp5cw — Icebreaker BD (@IcebreakerBD) September 12, 2014 Quite possibly my favourite sign ever. #nohipsters pic.twitter.com/QCLXGVx94s — Paul Burley (@pixelstylist) September 11, 2014 99p Stores to offer home broadband… for 99p: … Read More

Tweets of the week (5th September 2014)

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Multichannel retailer SuperGroup unveils double digit growth http://t.co/EVMiClkXvn via @etail — Icebreaker BD (@IcebreakerBD) September 5, 2014 @bonniegrrl via @SimonNRicketts: Sign supposed to show you forbidden things actually creates the coolest dog ever. pic.twitter.com/tq5lHHL1W9 — Nat T (@KingTutsWWH) September 3, 2014 Daily Mail helpfully tells its readers that the iCloud isn’t an actual cloud in the sky: pic.twitter.com/4tpVExhBa7 via @benblack … Read More

Marketing movers – September 2014

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  Fashion Barbour has appointed David Cottage as Global Head of ecommerce Basler, the German womenswear brand, has appointed a Head of UK Retail. Martin Porter joins from LK Bennett from November 1st and replaces Valerie Symes. Dr Martens reorganisation sees former Head of Deckers Steve Murray step up to become CEO replacing David Suddens who becomes non-exec Chairman. Mens … Read More