Marketing movers April 2014

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FMCG Leendert den Hollander has been appointed as GB Vice President and General Manager at Coca Cola Enterprises. He starts on May 1st and replaces Simon Baldry who has been promoted to Vice President Digital, Innovation and Initiatives. Wayne Wanklyn has been appointed to the role of Category Controller for Coffee at Aimia Foods.   Online New Head of Relationship … Read More

IcebreakerMarketing movers April 2014

How should new business drive growth for an independent agency

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The most successful independent marketing agencies grow because they win initial projects with the right clients and are very adept at growing those clients once they’re on board Over the last 15 years in new business for agencies we’ve worked with over 50 clients, the vast majority of them independent, medium sized agencies in their first 5-10 years. Agencies such … Read More

IcebreakerHow should new business drive growth for an independent agency

Tweets of the week (April 11th)

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This is so sad — Darth Vader (@DepressedDarth) April 6, 2014   If you’re interested in a paid digital marketing internship in Edinburgh, tweet us #jobs #Edinburgh. — Icebreaker BD (@IcebreakerBD) April 9, 2014   Number who own device such as Kindle Fire or iPad up by 63% in a year – via @MailOnline — IAB UK (@IABUK) … Read More

IcebreakerTweets of the week (April 11th)

Twitter #newbizchat on Friday 11th April

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This Friday 11th April @ 1pm we’ll be having the next #newbizchat on Twitter (remember to use the hashtag when commenting!) The topic this time will be: Pitching! 1.  How do you prepare for a pitch? 2.  What are the key ingredients in pitching successfully? 3.  The best pitch you’ve seen or been involved in? We hope you can all … Read More

IcebreakerTwitter #newbizchat on Friday 11th April

Tweets of the week (4th April)

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Van Damme spot is least effective Volvo ad #advertising — Campaign (@Campaignmag) April 1, 2014   Triumph of lateral thinking: US government could save £234 million! — Icebreaker BD (@IcebreakerBD) March 31, 2014   There’s definitely a hint of irony in this article… don’t know which is worse – Miley Cyrus or Rihanna. — Icebreaker BD (@IcebreakerBD) March … Read More

IcebreakerTweets of the week (4th April)

Twitter #newbizchat on Friday 4th April

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This Friday 4th April @ 1pm we’ll be having another Twitter #newbizchat, so please do join us and join! The topic will be about meeting a new business prospect for the first time.  So we’ll be asking: 1.  How do you handle first meetings? 2.  What can you do after the first meeting to ensure progress is made? 3.  What are … Read More

IcebreakerTwitter #newbizchat on Friday 4th April

Marketing Movers March 2014 – Part 2

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Automotive Uwe Dreher is the new Marketing Director at BMW, promoted from Head of Marketing to replace Chris Browridge who is now Marketing Director at Mini UK.   Telecoms Paddy Toyne-Sewell has joined Vodafone UK as head of external communications with responsibility for media relations, social media and corporate responsibility and reputation – See more at:   Fashion & … Read More

IcebreakerMarketing Movers March 2014 – Part 2

Tweets of the week (28 March)

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#FactOfTheDay McVities chocolate digestives have the chocolate on the bottom of the biscuit, not the top. Proof: — Andrew Bloch (@AndrewBloch) March 27, 2014   Love this! Pepsi pranks travellers with terrifying bus shelter shocker — Icebreaker BD (@IcebreakerBD) March 26, 2014   Review of Famous Company Logos: How The Big Business Uses The Emotional Power of Logos … Read More

IcebreakerTweets of the week (28 March)

Twitter #newbizchat on 28th March

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Put the date in your diaries: This Friday 28th March, we will be doing the first #newbizchat at 1pm on Twitter. To be able to join in and see what others are saying just follow the link to the #newbizchat hashtag on Twitter. The first topic will be Using Social Media For Outbound New Business And we’ll be throwing out … Read More

IcebreakerTwitter #newbizchat on 28th March


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Trust takes time to build. Many months, if not years. With inbound leads there is already trust there because typically it came from a referral or somebody knows of you. Therefore they inherently trust you more because they don’t think you’re trying to sell to them, plus if they have a recommendation they trust that. Trust affects whether you get … Read More