Marketing Movers – March 2015

Claudia MarinMarketing MoversLeave a Comment

Automotive Martin Whitmarsh has been appointed CEO of Ben Ainslie Racing.   Fashion Whistles has appointed Jennie Blythe as its new Head of Ecommerce.   Finance Peter Murray joins Metro Bank as Director of Communications, heading up its growing comms team. Tony Ward has been appointed CEO of Clayton Euro Risk. Natixis Global Asset Management has appointed Chris Jackson to … Read More

Things to know about selling Tech Services to Retail

Claudia MarinEducateLeave a Comment

Welcome to this week’s post about our series “What you need to know about selling to your target sector“. For those who haven’t read previous posts, a reminder; this is part of a series of blogs where we look at how to sell a particular set of services into particular industries – what to consider, the language to use, how … Read More

Tweets of the week (20th March 2015)

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The growing importance of personalisation: our @tfma_event review http://t.co/t8iOPKnRjy via @IcebreakerBD pic.twitter.com/6PAFwjNy34 — Icebreaker BD (@IcebreakerBD) March 17, 2015 Has Mobile Finally Led to the Death of the Desktop? http://t.co/tlFAYEBniA — Icebreaker BD (@IcebreakerBD) March 16, 2015 We are looking for an energetic New Business Development Manager to join our strategy team. Get in touch http://t.co/jHA08X2HmS #jobs #sales — Icebreaker … Read More

The growing importance of personalisation: TFM&A review

Claudia MarinEducate, InspireLeave a Comment

On 25th and 26th February 2015 we went to London Olympia for the TFM&A 2015 exhibition (Technology for Marketing and Advertising – http://www.tfma.co.uk/). It was an event curated by marketers for marketers, and it showcased a wide variety of exhibitors and brands who are currently building and implementing the latest technologies for marketing purposes. As a Business Development Agency working … Read More

Tweets of the week (13th March 2015)

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Did larger iPhones create the market for Apple’s Watch? http://t.co/YQFvP2vEl6 via @VentureBeat — Icebreaker BD (@IcebreakerBD) March 9, 2015 Icebreaker is at #RBTE2015 today! pic.twitter.com/KVP39NWO4v — Icebreaker BD (@IcebreakerBD) March 11, 2015 Is it too late for #Blackberry’s return to the touchscreen mobile market? http://t.co/YDabUtKWrI — Icebreaker BD (@IcebreakerBD) March 9, 2015 What you need to know about selling to your … Read More

What you need to know about selling to your target sector: Series

Claudia MarinEducateLeave a Comment

Welcome to the first of our Selling Series! Each month, Icebreaker will give you some inspiring insights and background information on selling a particular service to a specific sector. One of the great things about working for a new business consultancy, which helps many different types of agency find and win new clients, is that over the years you work with … Read More

Tweets of the week (27th February 2015)

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"A big part of a sales person’s job is to get a prospect thinking" Killer sales questions: part two http://t.co/YZEZz0h7gn #sales #marketing — Icebreaker BD (@IcebreakerBD) February 23, 2015 Social Media Week NYC Report: Organic content is future of marketing teams http://t.co/SgTkavNDIX via @TheDrum — Icebreaker BD (@IcebreakerBD) February 25, 2015 London team is at @tfma_event in London Olympia today … Read More

Marketing Movers – February 2015

Claudia MarinMarketing MoversLeave a Comment

Automotive Farrell Dolan has been appointed Bridgestone north Europe consumer Sales and Marketing Director.   Beauty Anna Lucuk has been appointed as Corporate Communications Director L’Oréal UK and Ireland. Madeleine Haden has been made Head of Corporate Comms at L’Oréal.   Charities and not for profit Imelda Redmond has been appointed Chief Executive of the children and families charity 4Children. … Read More

Tweets of the week (20th February 2015)

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Responsive web design: 15 of the best sites from 2014 https://t.co/xw6aCAvaBI via @Econsultancy #webdesign #design #responsive #mobile — Icebreaker BD (@IcebreakerBD) February 16, 2015 We're at @ModaExhibitions in Birmingham with one of our clients #fashion #newbusiness pic.twitter.com/Q1SZNsE2cL — Icebreaker BD (@IcebreakerBD) February 16, 2015 Changing User Behaviour. Very interesting article @BarracudaDig @Figaro_Digital – http://t.co/3dJs3O7vxA #SEO #search #marketing — Icebreaker BD … Read More

Tweets of the week (13th February 2015)

Claudia MarinTweets of the weekLeave a Comment

Flavour of Irn-Bru shrouded in mystery http://t.co/7XOPPUvJ1O — Icebreaker BD (@IcebreakerBD) February 10, 2015 We're hiring a New Business Development Manager in Edinburgh, read more: http://t.co/wNlm2WS9TT via @po_st — Icebreaker BD (@IcebreakerBD) February 11, 2015 How should you approach a prospect? Killer sales questions: part two http://t.co/Jh8Tp4V4oR #sales #marketing pic.twitter.com/OC4e2UKmlr — Icebreaker BD (@IcebreakerBD) February 12, 2015 Something interesting on … Read More