We love Slack and here’s why


This is how Slack describes itself in the website: “A messaging app for teams […] To make working lives simpler, more pleasant and more productive.” Slack is a cloud-based team collaboration and project management tool which we use constantly! “Be less busy.” Well actually, Slack doesn’t make us less busy, … Read More

The Queen at 90

the queen at 90

Happy 90th Birthday to the Queen!   With the Queen’s 90th birthday upon us today, we thought we would ask owners agencies within the creative industry their thoughts on a couple of short questions. What would they buy as a gift for the Queen?  Where would they go for a … Read More


Trust signage

Trust takes time to build. Many months, if not years. With inbound leads there is already trust there because typically it came from a referral or somebody knows of you. Therefore they inherently trust you more because they don’t think you’re trying to sell to them, plus if they have … Read More

How Should New Business Drive Growth For An Independent Agency


The most successful independent marketing agencies grow because they win initial projects with the right clients and are very adept at growing those clients once they’re on board. Over the last 15 years in new business for agencies we’ve worked with a lot of clients, the vast majority of them independent, … Read More

We’re hiring! New Business Development Manager in Edinburgh


We are looking for a New Business Development Manager based in our Edinburgh office. Overview Icebreaker is a new business agency with offices in London and Edinburgh. We help the digital and creative industries win business from top tier UK organisations through a combination of outbound sales, clever leading-edge strategy … Read More

Agencies: Quick Tricks To Get Better At Blogging


We encourage all of our clients to actively blog and there are lots of reasons to do so. Apart from the obvious ones – SEO, trust, credibility and so on – blogging gives your new business people content to use in marketing campaigns and it adds a lot of context … Read More

How To Get Sales Quickly And Minimise Your Lead Time


The lead time in our business for winning new work can be anything from 3 months to 18 months (our average is worked out at 5 months).  We often therefore have our clients asking us how they can win work quicker – or at least minimise it being at the … Read More

Seven Steps to Build Confidence before New Business Meetings


If you’re a sales person or have had sales training then new business meetings probably don’t phase you, but if you’re new to sales then first meetings can be scary. Confidence is one of the biggest factors in how you will perform in a new business meeting. Walk in believing … Read More

Meetings and Lead Times


I wrote a blog post about lead times and the pipeline and though I would now add some more insight to this. In the original post I talked about how you shouldn’t worry too much about the lead time and make sure instead that you are constantly filling your pipeline. … Read More

8 Things We Know About Pitching


If you go into a pitch with these in mind it might just help you win: Personal confidence. The most important factor is to have confidence in yourself and your abilities. You need to be confident in your personality, appearance, skills, and overall presentation and project this at all times.  Look … Read More