The Prospect is at an Early Stage in the Buying Process

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As a Business Development Director, your success will be judged on how many pitches you get your agency into and how many clients you win. Firstly, you should do doing so many activities: Outbound Events Social selling Social media management Making sure you collateral is up-to-date And more, but we … Read More

What Makes a Good Proposition?

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Why is this important? Simple: in order for a new business campaign to work sales people need a strong proposition to work with.  So, what do we mean by ‘strong’, and what do we mean by ‘proposition’. Imagine you are selling into a new sector. Or you are selling a new … Read More

How to start a new business meeting in 7 steps

how to start a new business meeting

  One of your new business people has set a meeting for you with the Marketing Director at a potential client. It’s a cold meeting. You know that it’s a good brand but the person you’re meeting doesn’t know very much about your agency so you need to impress from the … Read More

Good or Bad Idea? Calling the Prospect after the Pitch

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  Should you call the client after a pitch but before they say yes or no? I’ve talked about this with a few people lately and I’ve had varying views on it. Some have said it’s too pushy where others have been all for it. I don’t mean calling to … Read More

Using Big Data Analysis To Find Hot Sales Leads

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Imagine a programme that could tell you who in your CRM is most likely to buy. You’re thinking you can already do that, but the question is how accurately can you do it? Not very, because the characteristics of likely buyers are a million miles from perfect. I think it … Read More

Supersonic Sales Session: Quick Questions And Interesting Intros

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  We do weekly sales training sessions with our team. Quick, 20 minute sales sessions focusing on individual sales skills to keep everybody at the top of their game on their sales technique. We break the sessions down into smaller bite-sized chunks to make sure everyone is engaged.  We also include … Read More

We Love Slack And Here’s Why

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This is how Slack describes itself in the website: “A messaging app for teams […] To make working lives simpler, more pleasant and more productive.” Slack is a cloud-based team collaboration and project management tool which we use constantly! “Be less busy.” Well actually, Slack doesn’t make us less busy, … Read More

The Queen at 90

the queen at 90

Happy 90th Birthday to the Queen!   With the Queen’s 90th birthday upon us today, we thought we would ask owners agencies within the creative industry their thoughts on a couple of short questions. What would they buy as a gift for the Queen?  Where would they go for a … Read More