Optimising a Sales Pipeline in Five Steps

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Speaking at an international agency network’s annual conference a few years ago, I did a talk on optimising new business. Apart from the fact that spending 2 days with independent agency owners from around the world was a really valuable experience, I learnt a lot. Number one – Germans will … Read More

Marketing Movers January 2016

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  Charities and not for profit Tanya Steele has been appointed as Interim CEO of Save the Children UK.   Culture Edinburgh Festival Fringe Society appointed Shona McCarthy as CEO. The Beacon Arts Centre in Greenock named Jackie Shearer as Chief Executive.   Environment National Infrastructure Commission appointed Phil Graham … Read More

A Day in the Life of…Paul McMaster

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Job Title: Business Development Manager   What was your background before joining Icebreaker? I studied at The University of Edinburgh, completing my degree in Business Studies (MA Hons) between 2005-09. Since graduating I’ve held various roles in the business environment, covering management, sales, marketing and business development. Prior to joining … Read More

Marketing Movers December 2015

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Art Kelly Thompson was hired by 500 px as Head of Marketplace.   Automotive Rachel Hawthorne joins LeasePlan as Head of Marketing.   Finance Paragon Group has appointed Mark Hindley as group sales and marketing director.   Retail Tesco hired Toby Horry for completing the Marketing Team. Chris McDonough will … Read More

The State of Social Selling in 2016 (infographic)

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So where is Social Selling going? We’ve learned a thing or two about it in the last few years and found this infographic to be very informative. Some key points from it: 61% of organizations engaged in Social Selling report a positive impact on revenue growth. 72% of sales professionals … Read More

A Day in the Life of…Claudia Marin

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Job Title: Digital & Social Media Manager   What was your background before joining Icebreaker? I studied “English and American Studies” at Venice University (Italy), in a joint program with other seven European universities. I chose to spend my year abroad and do my MA thesis research at the Bavarian University … Read More

Great sales books and what we’re reading at the moment

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What are some of the better sales book to read?  Well, let us tell you a few of them that we really like. 1. Persuasion: The Art of Influencing People by James Borg This is an excellent starting point.  Mr Borg is great at detailing how to listen and become … Read More

Marketing Movers September and October 2015

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Betting Online bookmaker Pinnacle Sports has appointed Harry Lang as its new Marketing Director.   Charities and not for profit Farah Ramzan Golant has been appointed as the first Chief Executive of Girl Effect, the organisation supporting girls in poverty.   Finance Matt Atkinson, the former Tesco marketer, is joining … Read More