Going global: the importance of cultural differences

We wrote this blog for WordWorks Media, a London-based agency which offers translation and localisation services for global brands, foreign voiceover recording and dubbing, affordable subtitling and transcription services. Going global and doing new business on an international scale is a challenge, but also a great opportunity to improve overall growth and potential. Many agencies have decided to go global … Read More

Marketing Movers – April 2015

Automotive Rolls-Royce has named Warren East as its new CEO. Andrea Kendal has been appointed MD of Affordable Car Hire. David Cowan has stepped up to the role of Volkswagen Commercial Vehicle Brand Director for the Swansway Group.   Beauty and Cosmetics Elio Leoni Sceti has been appointed CEO at Coty.   Education The UK Scout Association, the largest co-educational … Read More

How to get sales quickly and minimise your lead time

The lead time in our business for winning new work can be anything from 3 months to 18 months (our average is worked out at 5 months).  We often therefore have our clients asking us how they can win work quicker – or at least minimise it being at the upper end of the scale. There is no easy solution … Read More

Marketing Movers – March 2015

Automotive Martin Whitmarsh has been appointed CEO of Ben Ainslie Racing.   Fashion Whistles has appointed Jennie Blythe as its new Head of Ecommerce.   Finance Peter Murray joins Metro Bank as Director of Communications, heading up its growing comms team. Tony Ward has been appointed CEO of Clayton Euro Risk. Natixis Global Asset Management has appointed Chris Jackson to … Read More

Things to know about selling Tech Services to Retail

Welcome to this week’s post about our series “What you need to know about selling to your target sector“. For those who haven’t read previous posts, a reminder; this is part of a series of blogs where we look at how to sell a particular set of services into particular industries – what to consider, the language to use, how … Read More

Tweets of the week (20th March 2015)

The growing importance of personalisation: our @tfma_event review http://t.co/t8iOPKnRjy via @IcebreakerBD pic.twitter.com/6PAFwjNy34 — Icebreaker BD (@IcebreakerBD) March 17, 2015 Has Mobile Finally Led to the Death of the Desktop? http://t.co/tlFAYEBniA — Icebreaker BD (@IcebreakerBD) March 16, 2015 We are looking for an energetic New Business Development Manager to join our strategy team. Get in touch http://t.co/jHA08X2HmS #jobs #sales — Icebreaker … Read More

The growing importance of personalisation: TFM&A review

On 25th and 26th February 2015 we went to London Olympia for the TFM&A 2015 exhibition (Technology for Marketing and Advertising – http://www.tfma.co.uk/). It was an event curated by marketers for marketers, and it showcased a wide variety of exhibitors and brands who are currently building and implementing the latest technologies for marketing purposes. As a Business Development Agency working … Read More

Tweets of the week (13th March 2015)

Did larger iPhones create the market for Apple’s Watch? http://t.co/YQFvP2vEl6 via @VentureBeat — Icebreaker BD (@IcebreakerBD) March 9, 2015 Icebreaker is at #RBTE2015 today! pic.twitter.com/KVP39NWO4v — Icebreaker BD (@IcebreakerBD) March 11, 2015 Is it too late for #Blackberry’s return to the touchscreen mobile market? http://t.co/YDabUtKWrI — Icebreaker BD (@IcebreakerBD) March 9, 2015 What you need to know about selling to your … Read More

What you need to know about selling to your target sector: Series

Welcome to the first of our Selling Series! Each month, Icebreaker will give you some inspiring insights and background information on selling a particular service to a specific sector. One of the great things about working for a new business consultancy, which helps many different types of agency find and win new clients, is that over the years you work with … Read More

Tweets of the week (27th February 2015)

"A big part of a sales person’s job is to get a prospect thinking" Killer sales questions: part two http://t.co/YZEZz0h7gn #sales #marketing — Icebreaker BD (@IcebreakerBD) February 23, 2015 Social Media Week NYC Report: Organic content is future of marketing teams http://t.co/SgTkavNDIX via @TheDrum — Icebreaker BD (@IcebreakerBD) February 25, 2015 London team is at @tfma_event in London Olympia today … Read More