Marketing Movers June 2015

Automotive Chris Marsh has become Nissan’s Marketing Director. Toyota Motor Europe has appointed Paul Van der Burgh as President and Managing Director of Toyota GB.   Charities and not for profit ActionAid UK has announced the appointment of Girish Menon as its new Chief Executive Officer. Anne-Birgitte Albrectsen has been appointed CEO of Plan International.   Fashion BuyMyWardrobe has appointed … Read More

Agencies: quick tricks to get better at blogging

We encourage all of our clients to actively blog and there are lots of reasons to do so. Apart from the obvious ones – SEO, trust, credibility and so on – blogging gives your new business people content to use in marketing campaigns and it adds a lot of context to your positioning. It results in a better articulation of … Read More

Marketing Movers May 2015

Automotive Laura Mottram has joined Car Loan 4U, which has today rebranded to Zuto, as Head of Content and PR. Addison Lee, Europe’s largest minivan company, has confirmed that its Head of Marketing and Product Innovation, Nick Constantinou has resigned.   Betting Betfair has named Johnny Devitt as its first Chief Marketing Officer.   Fashion British handbag company Radley & … Read More

Going global: the importance of cultural differences

We wrote this blog for WordWorks Media, a London-based agency which offers translation and localisation services for global brands, foreign voiceover recording and dubbing, affordable subtitling and transcription services. Going global and doing new business on an international scale is a challenge, but also a great opportunity to improve overall growth and potential. Many agencies have decided to go global … Read More

Marketing Movers – April 2015

Automotive Rolls-Royce has named Warren East as its new CEO. Andrea Kendal has been appointed MD of Affordable Car Hire. David Cowan has stepped up to the role of Volkswagen Commercial Vehicle Brand Director for the Swansway Group.   Beauty and Cosmetics Elio Leoni Sceti has been appointed CEO at Coty.   Education The UK Scout Association, the largest co-educational … Read More

How to get sales quickly and minimise your lead time

The lead time in our business for winning new work can be anything from 3 months to 18 months (our average is worked out at 5 months).  We often therefore have our clients asking us how they can win work quicker – or at least minimise it being at the upper end of the scale. There is no easy solution … Read More

Marketing Movers – March 2015

Automotive Martin Whitmarsh has been appointed CEO of Ben Ainslie Racing.   Fashion Whistles has appointed Jennie Blythe as its new Head of Ecommerce.   Finance Peter Murray joins Metro Bank as Director of Communications, heading up its growing comms team. Tony Ward has been appointed CEO of Clayton Euro Risk. Natixis Global Asset Management has appointed Chris Jackson to … Read More

Things to know about selling Tech Services to Retail

Welcome to this week’s post about our series “What you need to know about selling to your target sector“. For those who haven’t read previous posts, a reminder; this is part of a series of blogs where we look at how to sell a particular set of services into particular industries – what to consider, the language to use, how … Read More

Tweets of the week (20th March 2015)

The growing importance of personalisation: our @tfma_event review http://t.co/t8iOPKnRjy via @IcebreakerBD pic.twitter.com/6PAFwjNy34 — Icebreaker BD (@IcebreakerBD) March 17, 2015 Has Mobile Finally Led to the Death of the Desktop? http://t.co/tlFAYEBniA — Icebreaker BD (@IcebreakerBD) March 16, 2015 We are looking for an energetic New Business Development Manager to join our strategy team. Get in touch http://t.co/jHA08X2HmS #jobs #sales — Icebreaker … Read More

The growing importance of personalisation: TFM&A review

On 25th and 26th February 2015 we went to London Olympia for the TFM&A 2015 exhibition (Technology for Marketing and Advertising – http://www.tfma.co.uk/). It was an event curated by marketers for marketers, and it showcased a wide variety of exhibitors and brands who are currently building and implementing the latest technologies for marketing purposes. As a Business Development Agency working … Read More