Helping A Creative Agency Shine!

In The Beginning
Our client needed to generate more new business and improve their visibility in digital channels. Inbound leads were all but non-existent.

They weren’t producing any content or doing proactive marketing and business development, instead relying on occasional emailers to a handful of prospects and their personal contacts as the main source of new business.
The Intervention
First, we developed a comprehensive marketing plan. We ran workshops scoping out who to target and how to tell their story in a way that would resonate. We developed content concepts, assets, and a framework to allow fast and efficient content production.

Then we started outreach, connecting our client with the right people from their ideal clients. We used content to raise awareness and build relationships through various channels, including social, email, events and paid media.

The main drivers were the MD’s LinkedIn profile, the Company LinkedIn page, and Twitter account.
Over 2 years we transformed our client’s perception of how to win new business. No longer did they rely on the owner’s little black book, but now they had a proactive marketing and business development function generating outbound and inbound new business opportunities.

We grew the MD’s personal connections by 156% in two years, all potential clients.

We delivered over 180,000 content views from within their network alone.

We grew their Views Per Post from 156 to over 890

We grew their Likes Per Post from 0.7 to 9.1

They won 4 new clients during our time working together, and now use what we taught them to keep the new business channels working hard.