When we talk to people about doing outbound business development, many people talk about qualifying leads. Usually, that preoccupation is based on past experience of dealing with prospects who haven’t been qualified. If that’s you then you’ll know the problems that bring – time wasted on business that was never … Read More

We thought we would write out some tips based on our experiences during these times. Have a read… Be humble – don’t brag about anything. Everyone is hurting and worried at the moment and it’s not good if you’re saying, “we’re winning loads of work! We’re brilliant” Be kind – … Read More

To many people, ‘Brand’ is like marmite. They either love or hate the subject. Either they believe their brand is a big part of driving their business to success, or they think it’s a load of *!&$! dreamt up by marketing people to justify exorbitant fees. But the evidence that … Read More

Many of you SME owners will know what I mean when I say ‘SMEs struggle to regularly produce the right content’. I have known people who write 400-500 words per day but that’s a huge ask for any busy CEO – one piece a week is great, but even one … Read More

Last week saw the release of The State of European Tech 2019 report by Atomico and Orrick at the Slush tech conference in Helsinki. It interesting for a number of reasons, but the key takeaways for us here in the UK are that Europe is doing very well at raising … Read More

It’s been a great year for B2B marketing but were you paying attention to the stats and trends? Take our quiz to find out. *All stats taken from the following two sources: https://blog.hubspot.com/sales/sales-statistics https://www.superoffice.com/blog/social-selling-statistics/

Building a strong business development culture as soon as you can after you start a business will boost your business sales effectiveness. To create a business development culture you need to bake highly commercial thinking and a focus on sales into everything your business does. Your business will benefit from … Read More

LinkedIn nowadays is a crucial channel for business to business networking, selling and marketing. We’ve been helping clients use LinkedIn to grow their reputation for several years now and as LinkedIn has matured in adoption and usage, what you need to do to make it succeed has evolved too. If … Read More

If you’re a sales person or have had sales training then new business meetings probably don’t phase you, but if you’re new to sales then first meetings can be scary. Confidence is one of the biggest factors in how you will perform in a new business meeting. Walk in believing … Read More

“Cold calling is dead.” Nonsense! Nobody likes getting calls, especially bad ones. And everybody sure as hell hates making them (well – we don’t), so people are innately distrustful of using cold calling to reach out to new clients. If you get someone who doesn’t know what they’re doing, it’s … Read More