To many people, ‘Brand’ is like marmite. They either love or hate the subject. Either they believe their brand is a big part of driving their business to success, or they think it’s a load of *!&$! dreamt up by marketing people to justify exorbitant fees. But the evidence that … Read More

Many of you SME owners will know what I mean when I say ‘SMEs struggle to regularly produce the right content’. I have known people who write 400-500 words per day but that’s a huge ask for any busy CEO – one piece a week is great, but even one … Read More

Last week saw the release of The State of European Tech 2019 report by Atomico and Orrick at the Slush tech conference in Helsinki. It interesting for a number of reasons, but the key takeaways for us here in the UK are that Europe is doing very well at raising … Read More

It’s been a great year for B2B marketing but were you paying attention to the stats and trends? Take our quiz to find out. *All stats taken from the following two sources: https://blog.hubspot.com/sales/sales-statistics https://www.superoffice.com/blog/social-selling-statistics/

Building a strong business development culture as soon as you can after you start a business will boost your business sales effectiveness. To create a business development culture you need to bake highly commercial thinking and a focus on sales into everything your business does. Your business will benefit from … Read More

LinkedIn nowadays is a crucial channel for business to business networking, selling and marketing. We’ve been helping clients use LinkedIn to grow their reputation for several years now and as LinkedIn has matured in adoption and usage, what you need to do to make it succeed has evolved too. If … Read More

If you’re a sales person or have had sales training then new business meetings probably don’t phase you, but if you’re new to sales then first meetings can be scary. Confidence is one of the biggest factors in how you will perform in a new business meeting. Walk in believing … Read More

“Cold calling is dead.” Nonsense! Nobody likes getting calls, especially bad ones. And everybody sure as hell hates making them (well – we don’t), so people are innately distrustful of using cold calling to reach out to new clients. If you get someone who doesn’t know what they’re doing, it’s … Read More

Pipeline filling Make sure instead that you are constantly filling your pipeline. Going a step further, I would say that you need to get out and meet as many people as possible who could be potential clients, regardless of where they are in their buying cycle. The reason for this … Read More

If you’ve not come across it yet, Sales Navigator is LinkedIn’s sales intelligence tool. It’s a paid-for-subscription and although it has its limitations, if you’re in any way serious about generating business using LinkedIn, worth the £60 a month it costs. It has the capability to add notes to prospects … Read More