Unlocking the Power of Brand Strategy for SMEs

Brand strategy – a topic that elicits mixed reactions. Some embrace it as a vital driver of business success, while others dismiss it as a concoction of marketing professionals used to justify hefty fees. However, the undeniable truth is that a robust brand correlates with long-term business performance. Countless studies … Read More

The Benefits of Outsourcing Business Development

Outsourcing business development to an independent agency (like Icebreaker!) can be a game-changer for your business. Not only can it free up valuable time and resources, but it can also bring in outside expertise and perspectives that can help take your business to the next level. So what are the … Read More

Why Every Business Needs a Strong Sales and Marketing Strategy

We understand the importance of having a strong sales and marketing strategy. Every business, regardless of its size or industry, needs to have a clear plan in place to attract and retain customers, generate revenue, and achieve long-term success. In this post, we’ll discuss why a strong sales and marketing … Read More

Content Marketing vs Cold Calling

Icebreaker on a bridge

As a business development agency, we understand the challenges that companies face in generating leads and closing sales in a competitive market. While there are multiple sales techniques available, content marketing is a proven method of attracting potential clients by providing valuable content and resources that address their pain points … Read More

How social selling on LinkedIn can give you lots of new business leads

Social media platform pictures

In today’s world, social media is a game-changer for businesses looking to reach out to potential customers and build strong relationships. And when it comes to professional networking sites, LinkedIn is one of the most powerful platforms available for social selling. In this article, we’ll explore how social selling on … Read More

How to optimise your website to help to win new business

Strainge AI picture. I don't really get what it is tying to do.

Optimising your website can be a powerful tool for winning new business. By making sure that your website is fast, easy to navigate, and visually appealing, you can increase the likelihood that potential customers will stay on your site, learn more about your business, and ultimately convert into paying customers. … Read More

How can a small business use social selling?

How to boost your social selling to make sure you are selling more

Social selling is a powerful tool for businesses to reach their target audience. It involves using social media platforms – such as LinkedIn, Twitter, and Facebook – to build relationships, share content, and engage with potential customers. It’s a great way to generate leads, increase brand awareness, and build relationships … Read More

How to come up with a content marketing strategy

How to come up with a content marketing strategy

Are you looking to get started with content marketing, but not sure where to begin? Creating a content marketing strategy is a great way to establish your business as a thought leader and build trust with your audience. Here are some steps to help you come up with a solid … Read More