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What should you be considering when writing a business development strategy?  We’re here to help you with that. Inbound & Organic 80%, outbound 20% Why? Inbound & organic opportunities are usually much easier to win. The client often knows you or has had a recommendation so there’s less of a trust … Read More

  We recently came across this excellent post by Zachary Lukasiewicz on quite a few different sales statistics.  Without further ado, here they are: Sales Email Stats Email opens increase after 12 p.m., with the most active period being between 2 p.m. and 5 p.m. (MailChimp) Tuesday emails have the highest open … Read More

  Everyone has been talking about content marketing for a while now Mark Ritson recently wrote that it is “bollocks”. He doesn’t think content marketing is anything – it’s just marketing.  Fair enough. However, his best point is this: “The problem appears to be content marketers who, in a modern … Read More

We Have Experience Our team have worked with all types of companies over the years – helping to shape them into winning machines! We retain clients too as we offer added value. We realised a long time ago that new business isn’t just about picking up the phone on your behalf.  There is … Read More

We are looking for a New Business Development Manager based in our Edinburgh office. Overview Icebreaker is a new business agency with offices in London and Edinburgh. We help the digital and creative industries win business from top tier UK organisations through a combination of outbound sales, clever leading-edge strategy … Read More