Content Marketing vs Cold Calling

Icebreaker on a bridge
Icebreaker on a bridge

As a business development agency, we understand the challenges that companies face in generating leads and closing sales in a competitive market. While there are multiple sales techniques available, content marketing is a proven method of attracting potential clients by providing valuable content and resources that address their pain points and needs.

Here’s why we believe that content marketing is the best sales methodology for B2B businesses:

Building Trust and Establishing Thought Leadership

One of the most significant advantages of content marketing is its ability to build trust and establish thought leadership with potential clients. By providing valuable content and resources, companies can demonstrate their expertise and knowledge in the industry, helping potential clients view them as a trusted advisor rather than just another sales pitch. This approach can build a long-term relationship with potential clients that can lead to future business opportunities and referrals.

Targeting Qualified Leads

Content marketing allows companies to target qualified leads who are already interested in the services they offer. By creating content that addresses the pain points and needs of their target audience, they can attract potential clients who are more likely to convert into paying clients. This approach ensures that sales efforts are more effective, resulting in a higher conversion rate and better ROI.


Compared to traditional sales techniques like cold calling, content marketing is a more cost-effective method of generating leads. While content marketing requires an investment of time and resources to create high-quality content, the cost per lead is generally lower than cold calling, which can require significant investment in phone bills, lead lists, and sales personnel. Content marketing can also offer a long-term and sustainable strategy that can help businesses grow and succeed over time.

Why Cold Calling is Less Effective

While cold calling can be an effective way to reach potential clients, it has several disadvantages compared to content marketing. Firstly, it can be intrusive and interruptive, potentially turning off potential clients before they even hear your sales pitch. Secondly, it can be time-consuming and expensive to generate leads through cold calling, especially if you have to purchase lead lists or hire a dedicated sales team. The conversion rate from cold calling is typically lower compared to content marketing, as potential clients may not be ready to make a purchase decision or may not have a need for your services at the time of the call. Also, do you really know what the person who is doing your calling for you is saying? This could really destroy any goodwill towards your brand and company.

Why Icebreaker?

We specialise in providing content marketing services that help businesses achieve their sales goals. Our team of experienced marketers can create high-quality content that resonates with your target audience, build an effective marketing strategy, and generate qualified leads that are more likely to convert into paying clients.

Content marketing is a proven sales methodology that can help build trust, establish thought leadership, and attract qualified leads to your company. We can help businesses achieve their sales goals and succeed in a competitive market. Contact us today to learn more about our services and how we can help your business grow.