It’s been a great year for B2B marketing but were you paying attention to the stats and trends? Take our quiz to find out.
Well done! You've clearly seen Glengarry Glen Ross...
Hmmm, not so good. You'd better get back to learning your ABC's.
#1. What percentage of salespeople said their phone is the most effective sales tool at their disposal?
#2. What are the most effective words to put in your email subject line?
#3. What percentage of buyers view 3 – 5 pieces of content before contacting a sales representative?
#4. What part of the sales process do salespeople find the most challenging?
#5. 80% of consumers purchase a product based on recommendations from someone they know. What is the percentage for B2B buyers?
#6. What is the most common reason for losing a deal?
#7. What percentage of B2B buyers are influenced by social media when making purchasing decisions?
#8. What’s the best ever Christmas movie?
How can you possibly argue that Die Hard isn’t the best ever Christmas movie?!
*All stats taken from the following two sources: