What are some of the better sales book to read? Well, let us tell you a few of them that we really like.
1. Persuasion: The Art of Influencing People by James Borg
This is an excellent starting point. Mr Borg is great at detailing how to listen and become a better communicator. Although the title suggests that this book could be about having power over others, it isn’t anything like that. It is succinct, straightforward and a great read for everyone as the ideas permeate into every day life as well as sales.
2. Getting to Yes by Roger Fisher & William Ury
This book really does simply the whole negotiating process. It teaches you to separate fact from feelings. This is a must read if you deal with clients and have to haggle a lot of the time. And once again, it should really help you in personal situations so is worth a read for everyone.
3. The Natural Sales Evolution by Natural Training (?)
If you’re into sales processes and sales cycles then this is the book for you. It tells how we shouldn’t sit on our laurels when your sales processes are working – you always need to be ahead of the curve, implementing new processes and adapting to your environment. I found some of this to already be a little dated, but the principles are still rock solid.
4. The Definitive Book of Body Language by Allan & Barbara Pease
This is a great book for salespeople. A must read actually. And as I have said about a few of the other books, it’s a great read even if you’re not into sales. The reason being is that it is a really important skill to be able to utilise body language and be able to read other’s too. I read this book years ago and have used its wise words ever since in every single situation I come across.
And some other books that our staff are reading right now: