How can a small business use social selling?

How to boost your social selling to make sure you are selling more
How to use social selling to booost your sales bottom line

Social selling is a powerful tool for businesses to reach their target audience. It involves using social media platforms – such as LinkedIn, Twitter, and Facebook – to build relationships, share content, and engage with potential customers. It’s a great way to generate leads, increase brand awareness, and build relationships with customers.

The key to successful social selling is to understand best practice. It’s important to understand the social media platforms you’re working with, the customer’s needs, and how to best engage with them.

In this article, we’ll look at best practice in social selling and how to get the most out of your efforts.

Define Your Goals

Before you start social selling, it’s crucial to define your goals. What are you trying to achieve? Are you looking to increase brand awareness, generate leads, or build relationships with customers?

Defining your goals will help you determine the best strategy to use. It will also help you measure your success.

Research Your Target Audience

Once you’ve defined your goals, the next step is to research your target audience. Understand who they are, what their interests are, and what kind of content they respond to.

You can use social media analytics tools to get insights into your target audience. You can also use surveys and polls to get feedback from your customers.

Develop a Social Selling Strategy

Once you understand your target audience, you can develop a social selling strategy to reach them. This strategy should include a combination of content, engagement, and relationship building.

Content should be relevant and interesting to your target audience. It should be tailored to their interests and needs. Engagement should involve conversations with your followers and potential customers. You should also use social media to build relationships with your customers.

Use Automation Tools

Social media can be time-consuming. To save time, you can use automation tools to streamline your processes. Automation tools can help you schedule posts, respond to comments, and monitor conversations.

Measure Your Success

Once you’ve implemented your social selling strategy, it’s important to measure your success. This will help you understand what’s working and what’s not.

You can use analytics tools to track the performance of your posts. This will give you insights into how your content is performing and which messages are resonating with your customers.

Keep Learning

Social media is always changing, so it’s important to keep learning. You should stay up to date with the latest trends and technology. You should also experiment with new strategies and tools to see what works best for your business.


Social selling is a powerful tool for businesses to reach their target audience. It’s important to understand best practice and develop a strategy to get the most out of your efforts.

At Icebreaker, we run campaigns like this day in, day out. If you’re looking to kickstart your social selling and boost your bottom line, then please do get in touch.