How to come up with a content marketing strategy

How to come up with a content marketing strategy
How to come up with a content marketing strategy

Are you looking to get started with content marketing, but not sure where to begin? Creating a content marketing strategy is a great way to establish your business as a thought leader and build trust with your audience. Here are some steps to help you come up with a solid plan:

Figure out whom you want to reach

Clearly identify your target audience and consider their demographics, interests, pain points, and goals.

Set your goals

What do you want to achieve with your content marketing efforts? Are you looking to increase brand awareness, generate leads, or drive sales?

Research your competition

Look at what your competitors are doing with their content marketing efforts. What are they doing well, and how can you stand out?

Determine your distribution channels

Think about where you’ll be publishing your content and how you’ll reach your target audience. Will you be using your website, social media, email marketing, or a combination of these channels?

Create a content calendar

Plan out the topics and types of content you’ll be creating and the frequency of your content. This will help you stay organized and ensure that you’re consistently creating and distributing valuable content.

Measure and analyse your results

Use tools like Google Analytics to track the performance of your content and see what’s working and what isn’t. This will help you adjust your strategy as needed.

Identify your unique value proposition

What makes your business unique? What value do you offer to your customers that your competitors don’t? Use this to inform the messaging and tone of your content.

Define your content pillars

These are the main topics or themes that will form the foundation of your content marketing efforts. They should align with your business goals and target audience interests.

Develop a content hierarchy

Organize your content into categories and subcategories to ensure a consistent and cohesive message. This will also make it easier for you to plan and create new content.

Set your KPIs

Determine the key performance indicators (KPIs) you will use to measure the success of your content marketing efforts. These could include metrics such as website traffic, lead generation, and sales.

Create a content budget

Allocate resources (time, money, personnel) to your content marketing efforts. This will help you prioritize and plan your content creation and distribution activities.

Create a content team

Depending on the size of your business, you may need to assemble a team of content creators, editors, and marketers to help produce and promote your content.

By following these steps, you can create a content marketing strategy that helps you reach your business goals and effectively engage your target audience. Good luck! Or you could just ask us at Icebreaker Business Development to help you…