How to optimise your website to help to win new business

Strainge AI picture. I don't really get what it is tying to do.
Weird AI generated image of two odd looking web pages. Very strange!

Optimising your website can be a powerful tool for winning new business. By making sure that your website is fast, easy to navigate, and visually appealing, you can increase the likelihood that potential customers will stay on your site, learn more about your business, and ultimately convert into paying customers.


One of the most important aspects of website optimisation is speed. If your website takes too long to load, visitors are likely to click away and move on to another site. This can be caused by several factors, such as large images, slow hosting, or poorly optimised code. To ensure that your website loads quickly, you can compress images, choose a reliable hosting provider, and clean up your code to remove any unnecessary elements.


Another key aspect is usability. This refers to how easy it is for visitors to find what they’re looking for on your site, and how easily they can navigate from one page to another. A well-designed, intuitive navigation menu can help visitors find what they’re looking for quickly and easily. Additionally, clear, and concise text, as well as high-quality images and videos, can help to keep visitors engaged and interested in your business.

Search engine optimisation

Search engine optimisation (SEO) is the practice of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). It involves making changes to the website’s content and structure to make it more appealing to search engines and increase its relevance for specific keywords.

Keyword research

One of the most important aspects of SEO is keyword research. This involves identifying the keywords and phrases that potential customers are likely to use when searching for businesses like yours. Once you have a list of relevant keywords, you can then optimize your website’s content and meta tags (such as the title and description) to include these keywords. This will help search engines understand your site and increase the likelihood that it will appear in search results for those keywords.

Link building

Another important aspect of SEO is link building. This refers to the process of acquiring links from other websites that point to your site. Search engines use links to measure the authority and relevance of a website, and the more links you have pointing to your site, the higher it is likely to rank in search results. However, it’s important to focus on acquiring high-quality links from reputable sites, as opposed to low-quality links from spammy sites, which can harm your search rankings.

On-page optimisation

Additionally, on-page optimisation like creating a user-friendly website, well-structured headings, meta tags, alt tags, and internal linking also play a crucial role in SEO.

Don’t do a one-off task

It’s also worth noting that SEO is an ongoing process and not a one-time task. Search engine algorithms are constantly evolving, so it’s important to stay up to date with the latest best practices and to regularly review and update your website’s SEO to ensure that it continues to rank well in search results. By ensuring your site is optimised for search engines, you can increase its visibility and ranking in search results, which can lead to more traffic, more leads, and ultimately more sales.

Make it look good

Finally, visual appeal is also an essential aspect of website optimisation. A visually attractive website can help to create a positive first impression, which can be crucial in winning new business. This can be achieved by using a consistent colour scheme, high-quality images, and a clean, modern design.

Win new business

It’s so important that you optimise your website for winning new business. You will increase the likelihood that potential customers will stay on your site, learn more about your business, and ultimately convert into paying customers.

Get in touch to see if we could help you with your website and winning new business.