LinkedIn Profile Picture

Whilst studying my MSc we had a class specifically dedicated to the LinkedIn platform, complete with a guest speaker, presentation and photographer. We were tediously taken through an hour-long presentation of a list of the do’s and don’ts which I’m sure I could have found through a quick google search … Read More

How Should New Business Drive Growth For An Independent Agency

Growth

The most successful independent marketing agencies grow because they win initial projects with the right clients and are very adept at growing those clients once they’re on board. Over the last 15 years in new business for agencies we’ve worked with a lot of clients, the vast majority of them independent, … Read More

The Growing Pains of Business Development

hammer on screw, wrench on nail

Picture John. He and his business partner started their company a few years ago now. One or two clients bankrolled the business during the first year. Their offer was really strong – it was new and fresh, client wins were backed by the owners’ personal promise, they were agile and … Read More

8 Things We Know About Pitching

pitching

If you go into a pitch with these in mind it might just help you win: Personal confidence. The most important factor is to have confidence in yourself and your abilities. You need to be confident in your personality, appearance, skills, and overall presentation and project this at all times.  Look … Read More

Blogging For New Business?

desktop

What is the value in having a blog? Does anyone read it? Do you ever win any new business through it? We think it does a lot: Gives you a voice Gives the agency a personality Helps position you in the marketplace Educates staff and help with internal communications Provides … Read More

Good or Bad Idea? Calling the Prospect after the Pitch

  Should you call the client after a pitch but before they say yes or no? I’ve talked about this with a few people lately and I’ve had varying views on it. Some have said it’s too pushy where others have been all for it. I don’t mean calling to … Read More

How to Build Sales Prospect Personas, What to Create and Why

Most people nowadays are familiar with the concept of personas. Marketing Director Debs, Brand Manager Brian, HR Manager Meg, HR Director Donald, and so on. Digital & content creation agencies borrowed the concept from software development years ago and they’ve been using them ever since to humanise their website visitors … Read More

Sales Statistics You’ll Want To Read

sales statistics

  We recently came across this excellent post by Zachary Lukasiewicz on quite a few different sales statistics.  Without further ado, here they are: Sales Email Stats Email opens increase after 12 p.m., with the most active period being between 2 p.m. and 5 p.m. (MailChimp) Tuesday emails have the highest open … Read More

Good Salesmanship: How to Make an Impression at a First Meeting

When it comes to pitching your agency to a prospective client, first impressions are everything.The first meeting, and this may seem like a crude comparison, is very much like a first date. You need to present yourself well, show interest and ask the right questions. Just like nobody finds ego … Read More