The Queen at 90

the queen at 90

Happy 90th Birthday to the Queen!   With the Queen’s 90th birthday upon us today, we thought we would ask owners agencies within the creative industry their thoughts on a couple of short questions. What would they buy as a gift for the Queen?  Where would they go for a … Read More

Trust

Trust signage

Trust takes time to build. Many months, if not years. With inbound leads there is already trust there because typically it came from a referral or somebody knows of you. Therefore they inherently trust you more because they don’t think you’re trying to sell to them, plus if they have … Read More

We’re hiring! New Business Development Manager in Edinburgh

We are looking for a New Business Development Manager based in our Edinburgh office. Overview Icebreaker is a new business agency with offices in London and Edinburgh. We help the digital and creative industries win business from top tier UK organisations through a combination of outbound sales, clever leading-edge strategy … Read More

A Day in the Life of…Paul McMaster

Job Title: Business Development Manager   What was your background before joining Icebreaker? I studied at The University of Edinburgh, completing my degree in Business Studies (MA Hons) between 2005-09. Since graduating I’ve held various roles in the business environment, covering management, sales, marketing and business development. Prior to joining … Read More

The State of Social Selling in 2016 (infographic)

So where is Social Selling going? We’ve learned a thing or two about it in the last few years and found this infographic to be very informative. Some key points from it: 61% of organizations engaged in Social Selling report a positive impact on revenue growth. 72% of sales professionals … Read More

A Day in the Life of…Claudia Marin

Job Title: Digital & Social Media Manager   What was your background before joining Icebreaker? I studied “English and American Studies” at Venice University (Italy), in a joint program with other seven European universities. I chose to spend my year abroad and do my MA thesis research at the Bavarian University … Read More

Great sales books and what we’re reading at the moment

What are some of the better sales book to read?  Well, let us tell you a few of them that we really like. 1. Persuasion: The Art of Influencing People by James Borg This is an excellent starting point.  Mr Borg is great at detailing how to listen and become … Read More

Best Salesperson in Movies: the update

A while ago I wrote a post about who my favourite salespeople were in movies, with Don Draper from Mad Men (I know it’s a series and not a movie!) and Chris Varick from Boiler Room being up top. I thought I would add to this as there have been some … Read More

Things to know about selling to Charities

In our last “What you need to know about selling to your target sector” we gathered some insights about selling to Retail (read the blog here). This time we will focus on selling to Charities. One of our fundamental principles is that new business campaigns need to deliver as quickly as possible which … Read More