Ensure you have a mentor in place (that doesn’t mean the MD) Information is key – encourage attendance at conferences and seminars as well as subscriptions Performance related bonus schemes motivate no end – KPIs don’t just mean financial targets though Money is it’s own reward so give time in … Read More
Many marketers don’t know a best in class mobile solution and specialists in the sector are losing opportunities to incumbents…
Specialist mobile marketing agencies have a window of opportunity but many are missing opportunities because incumbent agencies and platform providers are taking the work despite not necessarily being able to deliver the best in class solution. Many clients are going straight to incumbent agencies and asking them if they can … Read More