We recently came across this excellent post by Zachary Lukasiewicz on quite a few different sales statistics. Without further ado, here they are:
Sales Email Stats
- Email opens increase after 12 p.m., with the most active period being between 2 p.m. and 5 p.m. (MailChimp)
- Tuesday emails have the highest open rate compared to other weekdays. (Experian)
- 33% of email recipients open emails based on subject line alone. (Convince and Convert)
- Subject lines with more than 3 words experience a drop in open rate by over 60%. (ContactMonkey)
- Personalised emails including the recipient’s first name in the subject line have higher open rates. (Retention Science)
- For B2B companies, subject lines that contained the words “alert” and “breaking” perform well. (Adestra 2013)
- B2B customers have become desensitised to words such as “reports”, “forecasts”, and “intelligence”. (Adestra 2013)
- SDRs experienced a 15% growth year-over-year in conversations per account (and across contacts) before passing the qualified opportunity. (AG Salesworks, Outbound Index)
Sales Voicemail Stats
- The average voicemail response rate is 4.8%. (InsideSales)
- A team of 50 sales reps leave about 1,277 hours of voicemails per month. (RingDNA)
- 15% of every sales reps’ time simply leaving voicemails. (RingLead)
- The optimal voicemail message is between 8 and 14 seconds. (The Sales Hunter)
- 80% of calls go to voicemail, and 90% of first time voicemails are never returned. (RingLead)
Sales Call Stats
- On the phone, tone is 86% of our communication. (ContactPoint)
- On the phone, words we actually use are only 14% of our communication. (ContactPoint)
- The best times to call are Wednesdays and Thursdays from 6:45 to 9 a.m. and 4 to 6 p.m. (RingDNA)
- The worst times to call are Mondays from 6 a.m. to noon and Fridays in the afternoon. (RingDNA)
- 80% of sales require 5 follow-up calls after meeting. (Scripted)
- 44% of salespeople give up after one follow-up. (Scripted)
Social Selling
- 96% of sales professionals use LinkedIn at least once a week and spend an average of 6 hours per week on LinkedIn. (The Sales Management Association)
- 5% of B2B sales teams consider social media a successful lead generation method. (Ken Krogue)
- Sales reps using social selling are 50% more likely to meet or exceed their sales quota. (Liz Gelb-O’Connor)
- 73% of salespeople using social selling as part of their sales process outperform their sales peers, and exceeded quota 23% more often. (Aberdeen)
- The best time to tweet is during commute times and lunch breaks; 1 to 3 p.m. and early morning, 8 to 10 a.m. (Buffer)
- The best time to post on LinkedIn is during business hours, Monday through Friday from morning to midday. (Buffer)
You can see the original post here.