This is how Slack describes itself in the website:

“A messaging app for teams […] To make working lives simpler, more pleasant and more productive.”

Slack is a cloud-based team collaboration and project management tool which we use constantly! “Be less busy.” Well actually, Slack doesn’t make us less busy, but it does help us to communicate in a much more efficient way than before.

Slack was actually born as an internal tool for a team who were developing an online game. The online game sadly failed, however, Slack survived and has become one of the most profitable start-ups in recent years.

Slack offers many features which enhance productivity: chat channels organised by topic, as well as private groups and direct messaging. All content inside Slack is searchable, including files, conversations and people and integration is possible with a large number of third-party services such as Google Drive, Dropbox, Box and others. So they have an open API (listen up, LinkedIn).

As we have two offices, in London and Edinburgh, seamless communication has always been a top priority.  Over the years we had tried Skype, email-only, just phones and smoke signals too.  None seemed to do what we wanted.

One of our employees, Claudia, read an article on Slack way back in October 2014 and we had implemented it within a week.  And what a revelation!  The simplicity of being able to have client channels, that only the team that work on that client can see.

We use Slack a lot! It helps to keep everyone on track with the different clients, sharing interesting news, opinions and advice. We have a General channel, a Random channel, an Interesting channel, Ideas channel and more.  All of these help us to run our business more efficiently and makes sure everyone in the company is involved, without being too involved in absolutely everything.

Slack created a nice little video which you can find here (link) where the culture of the company is revealed: it shows people the working environment sketched as different animals with different characteristics who work together to achieve a common goal. This is exactly how we feel: we work together to deliver our clients the maximum ROI and this tool has made quite some difference.

This post was written by Chiara Sartori